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video marketing strategy
1. Set goals for video marketing
At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?
2. Decide on your platforms
Every major social media platform and beyond has its own form of video. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely
3. Select your video types
There are many types of videos out there, and we don’t mean where the videos will be placed–social media video can be used for many different purposes
4. Plan the content production
A good content production plan will save you time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper
5. Know what post-production entails
You want to allow plenty of time for post-production, especially if your videos will be used for ads or are have heavier editing needs. Post-production
6. Schedule & promote the videos
Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos.
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